pitching@games.nrw – The offer of games.nrw

Teams, companies and solo entrepreneurs in NRW can now get help in preparing their pitch via games.nrw.

If you are in the process of preparing a game idea for presentation to publishers, but have had little feedback or simply have questions, you can get this feedback from industry professionals and experienced experts. If you already have a good pitch, you can still get a fresh look at the presentation from the outside.

Interested? Just send an email with information about you and your project to pitching@games.nrw. We will then arrange a meeting with you, watch your presentations via Discord and give feedback or work on a presentation together. If we are convinced that a pitch is polished, we will support you to get the right contact person at different publishers.

Of course all information will be kept strictly confidential and will not be given to third parties without your permission.

We offer this support free of charge for all NRW residents, but members of games.nrw are prioritized. If you are not a member of games.nrw yet, you can do so at any time. Note that games.nrw also offers a free membership.

We are looking forward to your inquiries!

Your team from games.nrw

Tips for successful pitching

  1. Build a comprehensible and exciting story that highlights clear news and/ or the key points of your game.
  2. Think about a suitable format. Demos, pictures, videos, click dummies, prototypes, vertical slices, etc. are welcome and enhance the pitch.
  3. Focus on your strengths and emphasize them. But also think about the possible pitfalls and weaknesses of your idea or team and how you want to deal with them.
  4. Make a plan how you can reach your goal.
  5. Understand the need/ the target group/ the market and also your desired publisher.
  6. Plan your (e.g. financial) resources with sufficient reserves, consider what your business model looks like and how and when you can get money.
  7. Recognize possible difficulties (even supposedly small ones) as early as possible, plan how to deal with them and keep an eye on them. 
  8. Be transparent and authentic. Hiding weaknesses or problems makes no sense and reduces the chances of success for your pitch and your project.
  9. A good pitch should not be longer than 15 minutes. Also try to formulate in 1-2 sentences what your game is about and why it is good/ special/ supporting (this will help you even in unplanned situations).
  10. Practice your pitch in front of an audience and people who don’t know you and/ or your project yet and prepare yourself sufficiently. Accept feedback and help.